In its third edition this year, the show SONS & SENS (Sounds & Senses) has provided an original approach since its inception. It offers visitors the rare opportunity to enjoy the hospitality of the best Swiss hifi manufacturers in an environment which appeals to all the senses rather than focus just on the purely technical aspects. Hence the event appeals to a broader audience than only committed audiophiles.
Specialty hifi salons usually have a reputation for targeting established hifi enthusiasts – mostly men – who are more concerned with comparing claimed achievements of particular machines on display than focus on the emotional musical listening experience.
For SONS & SENS, founders Jean-Pascal Panchard and Pascale Rey have embraced a more open less deterministic approach, which is suitable for both the female and male visitor. For their event music is center stage. Exhibitors cater to this by providing demonstrations in the most comfortable conditions whilst adding many other venues of discovery to contribute to the overall quality experience which awaits the attendees.
The event’s layout has been conceptualized as a “Parcours des sens” (parcours for the senses). Between the spaces occupied by hifi exhibitors linger small gourmet stops, which offer appetizers and wine tasting. There are also special events like a high-definition Montreux Festival projection, a cocktail, an introduction to the fine art of wine and chocolate tasting, the “L’Eveil des Sens” gala music performance and a fine art presentation by Parisian artist Myriam Machi.
From Aigle Castle to the Grand Hotel Suisse-Majestic of Montreux
After the 2011/2012 events in the Castle of Aigle, SONS & SENS now migrates to the prestigious historical Swiss Majestic hotel in downtown Montreux to accommodate the show’s growth with more generous space. The exhibitors will occupy rooms and suites that are commensurate in elegance and comfort with the quality of their equipment.
We expect 15 manufacturers from the German and French regions of Switzerland including famous brands Nagra, Rowen, Soulution and Weiss alongside less recognized brands all representing very high-quality Swiss workmanship by teams of dedicated enthusiasts. Because in many cases the global market place is more familiar with top-level Swiss export products than our own domestic audience, it is one of the ambitions of SOUND & SENSES to become a prestigious showcase for Swiss audio marquees and introduce them to all who already appreciate the finer things in life.
– Inquiries for the “SONS” aspect of the event, Jean-Pascal Panchard
079 220 02 22 – firstname.lastname@example.org
– Inquiries for the “SENS” aspect of the event, Pascale Rey
078 860 05 33 – email@example.com