Blue Microphones, a leading innovator of microphone technology and design, announces a mutual decision along with TC Group International, a world-leader in digital and analog audio processing, to cease their distribution partnership. TC Group International will remain the distributor of Blue Microphones in the MI and Professional Audio sales channel until March 31, 2012. Over the coming months, Blue Microphones will transition away from distribution through TC Group International by partnering with European distributors on a country-by-country basis.
Both TC Group International and Blue Microphones have grown rapidly over the past few years and each company has acknowledged the mutual benefit of this decision. Ending this distribution partnership is seen as a natural progression by both companies as they continue to strengthen their core business and focus on their individual areas of growth.
“TC Group has been a longstanding global partner and we wish them continued success” says John Maier, CEO of Blue Microphones. “As Blue continues to grow, we are making it a priority to focus on European expansion and support. This new distribution strategy is a necessary next step as Blue expands and we look forward to working closely with our distributor and dealer partners in each country.”
“It has been a pleasure to work with Blue Microphones and we are honored to have been a part of their growth” says Peter Bager, CEO of TC Group International. “TC Group International will continue to honor its commitments to existing Blue Microphones customers through the transition. Looking forward, we will now be able to strengthen our focus even further on core products and essential groups of customers.”
Blue Microphones offers an extensive line of award-winning microphones, from Blue’s flagship recording line-up, to the enCORE live series, to an array of professional desktop USB mics. Starting in April 2012 all sales and support will be provided by Blue Microphones through its selected distributor partners. Future brand representation inquiries can go directly to Blue Microphones VP of Worldwide Sales – Pro Division, Michael Huckler at email@example.com.
TC Group International is the distribution arm of TC Group which comprises of several key MI, HD, Touring and Install brands. These include TC Electronic, TC-Helicon, Tannoy, Dynaudio Acoustics, Lab.gruppen and Lake across all worldwide markets (excluding North America). Any correspondence in relation to this transition can be directed to TC Group International VP of International MI Sales Steve Russell at firstname.lastname@example.org.